Iñaki Serna — Senior Product Designer

Growth, strategy, data and AI for digital products.

About

Senior Product Designer at SCRM Lidl with 10+ years of international experience across London and Spain. I design growth-focused digital products, improving the registration rate (18%) and designing for 130M Lidl users, while shaping design and product culture and mentoring UX/UI designers.

Selected experience

Lidl — SCRM, e-commerce and e-food.
ClearScore — fintech, London.
Europcar — Volkswagen, travel sector.
Badi — real estate app.

Focus

Open to growth companies in fintech, AI, renewables and robotics.

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